We offer a 5-PHASE JOURNEY to bring visions to life

At playfield 1, every next-level experience we create is unique, but all follow a clear, defined process: our 5-PHASE JOURNEY.

Using this process has many benefits: it ensures we understand your needs, craft tailored solutions, and deliver outstanding results.

To illustrate how our 5-PHASE JOURNEY service works, here’s a hypothetical next-level experience example:

let’s imagine that we want to create an immersive entertainment center in a tropical location.

In this case, the 5-PHASE JOURNEY would play out like this:

PHASE 1: Exploration and Discovery

✓ We start with in-depth sessions to uncover your goals, challenges, and core problems.

✓ We analyze potential solutions and present feasible next-level experience ideas for achieving your objectives.

PHASE 2: Concept Development

✓ With a clear direction, we detail the concept, script, story, and user experience, supported by pre-visualization images, storyboards or 3D-printed models.

✓ We also create a comprehensive production plan and budget.

PHASE 3: Production

✓ Our specialized team brings the vision for the next-level experience to life, whether it’s a live XR show, interactive attraction, immersive game, or, in this example: an immersive entertainment center.

✓ We handle every aspect of production to ensure the highest quality and cost-effectiveness.

PHASE 4: Testing and Rollout

✓ We thoroughly test and refine the next-level experience before rolling it out at your venue or event, ensuring it delivers the desired impact.

✓ Once perfected, we manage the rollout to ensure everything runs smoothly from start to finish.

PHASE 5: Performance Tracking and Optimization

✓ After launch, we track performance, gather feedback, and make continuous improvements to maximize impact and keep your next-level experience aligned with your goals.

Great! How can I get my own next-level experience?

To get the ball rolling on a next-level experience for your attraction, venue or event, the first step is to complete PHASE 1: Exploration and Discovery, in order to determine the right concept, along with its costs and timeline.

CONTACT us for a personalized quote for PHASE 1 based on your specific needs. The more details you provide, the better we can tailor our response and fast-track your project.   

For limited budgets

If you're an educational institution, cultural venue, NGO, individual, organization, or small business, and you’re facing significant financial constraints, you may qualify for a substantial discount (up to 80% on PHASE 1) as part of our corporate social responsibility (CSR) initiative.

CONTACT us to learn more.